Bronze Award Winner- Adnams campaign (copywriting)
AD: Andrew Gonzalez & Jelly Marasigan CW: Felipe Silva & Shannon Duel
The Brand:
Adnams brewery has a deep heritage and ongoing commitment to sustainability. It constantly innovates to create products that give back to the earth it borrows from.
The Challenge:
Create a campaign with maximum impact to make sustainability taste good.
The Big Idea:
Adnams can recycle the malted barley from the brewing process to create Barley Flour called
"The Baker's Dozen"
Adnams Barley Flour Final
THE PERFECT PAIR
Adnams will reuse its
malted barley to create the
Baker's Dozen Flour.
The new packaging will have a slot inside that contains 1LB of Adnams' Barley Flower, along with it's premium quality12-pack of beer.
LET's BAKE!
Each bag of flour will contain a copy of Adnams' delicious bread recipe that pairs great with their refreshing beer.
But that's not all...
Consumers will be able to
share their own fun, creative recipes on social media using the hashtag #AdnamsBakers.
