The Problem:
Maxwell House Coffee has been struggling to connect to the
younger generation of coffee lovers. In efforts to appeal to a younger demographic, Maxwell House has released a new line of coffee called MAX.
The Challenge:
Create a disruptive campaign that helps Maxwell House reconnect with a young professional audience.
The Big Idea:
Show young coffee lovers the new MAX coffee line with
an experiential campaign across college campuses throughout the US.
POWER BOOTH
EXPERIENTIAL
BRING ON THE COFFEE
-
Pop up booths will be placed in college campuses nationwide.
-
Executed during finals week.
-
Providing students with samples of our new line of MAX coffee.
TV/DIGITAL SPOT
SOCIAL
#REACHYOURMAX
-
A social media campaign promoting productivity and reaching your full potencial with MAX.
-
Increases awareness of the brand on digital platforms.
-
Provides digital content to engage the brand's social following on Instagram.